Hamilton set to ditch key partner

Lewis Hamilton looks set to leave a long-standing partnership as his period of upheaval continues.

The Brit will change teams this winter for the first time in over a decade, heading to join legendary Italian team Ferrari from Mercedes after the final race of 2024 in Abu Dhabi.

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That was his 246th Formula 1 race with Mercedes, and brought to an end a 12-season partnership that saw him claim six of his seven world championship titles, and 84 race victories.

Hamilton's partnership with Mercedes was the most successful driver-team combination of all time, eclipsing Michael Schumacher's spell at Ferrari between 1996-2006.

Hamilton to ditch another key partnership

Like Schumacher, Hamilton is now set to race with Ferrari and will go in search of his eighth world championship title, which would break the joint record he currently holds with the German legend.

Hamilton has signed a multi-year deal with the Maranello-based team, meaning he will race in the sport well into his 40s.

Following three underwhelming seasons with Mercedes, however, there has been much talk as to whether Hamilton can re-muster his old form and put up a challenge to the supremely talented Charles Leclerc at Ferrari.

Now, it appears that Hamilton will seek to end another partnership as he leaves Mercedes, with his long-running association with Monster Energy looking likely to be coming to an end.

Sport Business have revealed that Hamilton will instead sign a deal with energy drink brand Celsius, bringing to an end his lucrative Monster deal that began back in 2017, although the brand sponsored Mercedes before that.

Celsius themselves have been sponsoring Ferrari since 2023 and, earlier this year, became a global partner of the Scuderia.

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