Jordan-owned 23XI Racing announce huge new deal

The Michael Jordan co-owned 23XI Racing team have announced a major new commercial deal ahead of the Southern 500 this weekend.

23XI Racing was founded in 2020 and is co-owned by basketball legend Michael Jordan along with three-time Daytona 500 winner Denny Hamlin.

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The team currently fields the #23 and #45 Toyota's for Bubba Wallace and Tyler Reddick, whilst three other drivers have shared or are set to share the #50 car at various events throughout the season.

23XI Racing have seven race victories, with Reddick earning their most recent at the Michigan International Speedway.

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Upper Deck announces agreement with 23XI Racing

Global sports collectibles company, Upper Deck, has announced the launch of its new licensing agreement with 23XI Racing via the team's website, with a collection that will feature authenticated memorabilia and trading cards of Reddick and Wallace.

Reddick will compete in the Southern 500 at Darlington Raceway this Sunday, sporting a paint scheme on the #45 car that features 23XI Racing co-owner Michael Jordan alongside Tiger Woods and Wayne Gretzky - all Spokespeople for the Upper Deck Brand.

NASCAR fans will be able to start the collection by downloading a free promotional digital trading card featuring Tyler Reddick's Upper Deck race car.

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"This collection is monumental for Upper Deck as it reintroduces racing into our diverse lineup of premium authenticated memorabilia," said Upper Deck President Jason Masherah.

"Just as 23XI burst onto the NASCAR scene with speed and determination, we're bringing racing to our portfolio with the same energy. We're thrilled to celebrate iconic moments from this fan-centric sport."

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