F1 to drop legendary name for $150 million a YEAR deal

A major F1 change has been announced as a global name has been dropped from the sport.

The 2024 F1 season has been dramatic on and off-track with six different drivers taking race victories so far this year.

READ MORE: F1 DROP surprise event from 2025 calendar

In addition to this the 2025 driver market has been chaotic after Lewis Hamilton announced his switch to Ferrari displacing their current driver Carlos Sainz.

Since then, drivers have switched teams, with new faces joining the F1 grid for 2025, as old ones depart.

Formula 1 reveals major sponsorship change

Alongside the changing driver market, F1 will also see another change for 2025, with Rolex dropped as the official timepiece of the series.

According to Coronet, French luxury goods company LVMH will replace Rolex as Formula 1’s global partner, in a new contract that is reportedly worth $150 million per year.

The LVMH Group owns around 75 luxury brands, including Dior, Hublot and Tag Heuer, with the latter already enjoying a partnership with Red Bull as their official timekeeper.

Hublot has also had partnerships with Williams and Ferrari, with the watchmaker also poised to replace Rolex.

Rolex will leave the sport after partnering F1 for over a decade, with their reason for exiting unknown.

READ MORE: Ralf Schumacher reveals he is in same-sex relationship

Related

F1 Social

Ricciardo drops future HINT as F1 priority revealed

• January 20, 2025 22:00

F1 News & Gossip

McLaren criticised over 'narcissistic sociopath' decisions

• January 20, 2025 16:00