Hamilton leads F1 quintet in marketable athletes list

Ewan Gale Tuesday 18 October 2022 16:48 Updated: 12:28

Hamilton leads F1 quintet in marketable athletes list

Lewis Hamilton is the leader of five F1 drivers named among the 50 most marketable athletes of 2022.

The seven-time champion is listed third on the list compiled by SportsPro and is also joined by Mercedes team-mate George Russell, Ferrari driver Charles Leclerc and Red Bull duo Max Verstappen and Sergio Perez.

Leclerc is ranked 25th on the list, with new two-time champion Verstappen matching his dedicated racing number in 33rd.

Briton Russell is two places further down the list whilst Perez follows in 36th.

Athletes were ranked according to a ‘marketability score’, which is split into three distinct scoring components: brand strength, economics and audience.

The ranking is designed to 'accurately evaluate an athlete's marketability' and is therefore not solely based on social media statistics.

Social impact and charity work also help to create the list, with over 700 individuals tracked across the year.

Hamilton was beaten to the top spot by football star Cristiano Ronaldo, with retiring tennis legend Serena Williams runner-up.

But the Briton did beat LeBron James and Lionel Messi to a top-three berth, as well as Naomi Osaka, Virat Kohli, Alex Morgan, Sam Kerr and Tom Brady, who rounded out the top 10.

Latest News

F1 News & Gossip

F1 star celebrates exciting announcement as pregnancy update revealed

3 hours ago

F1 News & Gossip

Hamilton’s STAR-STUDDED Christmas celebrations recalled in girlfriend anecdote

Yesterday 22:56

Lando Norris

Norris RETURNS F1 rival’s secret Santa gift

Yesterday 18:58

F1 Superstars

Hamilton SNUBBED by F1 rivals in crushing Verstappen defeat

Yesterday 14:59

Christmas Feature

F1 2024 stars reimagined as ICONIC Christmas movie characters

Yesterday 10:57

F1 Off The Track

F1 star teases driver replacement in 2025 reveal

December 24, 2024 22:58

More news

F1 News 24/7

Races

About GPFans

GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.

We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.

With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.

Follow us on your favorite social media channel

Corporate & Media

Innovatieweg 20C
7007 CD, Doetinchem, Netherlands
+31645516860

CHOOSE YOUR COUNTRY

Hamilton leads F1 quintet in marketable athletes list

Hamilton leads F1 quintet in marketable athletes list