close global

Welcome to GPFans

CHOOSE YOUR COUNTRY

  • NL
  • GB
  • ES-MX
  • US
  • GB

Are you a F1 Fan? Follow GP Fans

Edition

NL GB ES-MX US
F1 "not stuck in the past" with controversial cryptocurrency deals

F1 "not stuck in the past" with controversial cryptocurrency deals

F1 "not stuck in the past" with controversial cryptocurrency deals

F1 "not stuck in the past" with controversial cryptocurrency deals

Alpine CEO Laurent Rossi believes F1 is proving itself to be "modern and relevant" by embracing the controversial world of cryptocurrency rather than being "stuck in the past".

F1 and its teams have quickly moved into the cryptocurrency domain, most notably with Red Bull recently announcing a record-breaking £150million, three-year deal with exchange platform Bybit.

F1 itself has engaged with crypto.com, while the same company has become the sponsor of the Miami Grand Prix over the duration of its 10-year contract that starts this season.

Alpine has also embraced the phenomena via a deal with Binance to launch digital collectables.

Although questions have been raised about the sustainability problems of cryptocurrency, Rossi claims the world's push for digitisation cannot be overlooked.

"It is hard to ignore that we are digitising the entire world," said Rossi. “On our end, we embrace it - cryptocurrency, the digital universe, it is going to offer new possibilities.

“But I would argue as well cryptocurrencies can lessen the impact of real currencies that also have an adverse effect on societies so you can see the glass half full or half empty."

Naturally conceding to be "in favour", Rossi concluded: "I think it is going in the right direction.

"We are opening new eras and making sure Formula 1 stays modern and relevant to the audience, not stuck in the past.”

Related

F1 team scandal after signing TOO MANY drivers for new season
F1 Features

F1 team scandal after signing TOO MANY drivers for new season

  • November 11, 2024 17:59
F1 team 'set to REPLACE' new driver signing BEFORE 2025 season
F1 News & Gossip

F1 team 'set to REPLACE' new driver signing BEFORE 2025 season

  • November 9, 2024 17:56

Latest News

Las Vegas Grand Prix

Everything included in MILLION DOLLAR Las Vegas Grand Prix ticket

  • 12 minutes ago
F1 Social

Ricciardo sends fans CRAZY with official announcement

  • 1 hour ago
F1 Social

Hamilton ABSENT as Mercedes announce driver release

  • 2 hours ago
F1 Legends

STUNNING Vettel comeback compounds F1 champion's misery

  • 3 hours ago
Lewis Hamilton

Mercedes ‘give up’ on Hamilton after TORRID F1 season

  • Today 18:57
Latest F1 News

FIA chief ‘FIRED’ as presidential crisis deepens

  • Today 18:12
More news

F1 Race Calendar 2024

Complete kalender 2024

Related news

More news

F1 Standings

Do Not Sell My Personal Information
Ontdek het op Google Play
x