Red Bull take multi-year gamble with new online poker partner

Red Bull has entered into the world of gambling and sports betting by signing a multi-year contract with one of the leading brands in that field in PokerStars.

The deal will see the brand feature on the RB18 and the race suits of drivers Sergio Perez and new world champion Max Verstappen.

PokerStars has become one of the world’s most popular online poker sites since it launched in 2001, proudly boasting to have dealt more than 200 billion hands over the last 20 years. It also offers online casino and sports betting.

Commenting on the deal, Red Bull team principal Christian Horner said: “Following last year’s blockbuster Formula 1 season, I am delighted to kick off 2022 by announcing PokerStars as a new partner.

"In our sport, we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy.

"We are pleased to welcome PokerStars to the team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together.”

With PokerStars serving as part of Flutter International's portfolio, its CEO Dan Taylor said: “Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players but the ethos and vision behind how you offer it.

"Part of our vision for PokerStars is to create the world’s most epic casino, built on player experiences, giving our community moments they’ll never forget.

"Red Bull Racing’s phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands.

"We’re looking forward to working with the team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign.”

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