Ferrari

Ferrari hopeful of retaining main sponsor despite name change

GPFans Staff Monday 10 January 2022 18:15

Ferrari team principal Mattia Binotto is hopeful the team will retain ties to long-time main sponsor Philip Morris International despite dropping Mission Winnow from its F1 entry name.

The PMI initiative was launched in 2018 and was met with criticism due to its perceived form of tobacco branding which has been banned from F1 since the end of 2005.

The Scuderia featured bright green Mission Winnow branding on its cars last season, although removed the logos for European rounds.

The name, however, was included within the official team entry but for the upcoming season onwards has now been dropped.

Asked whether there remained ties with PMI during an end-of-season media briefing that included GPFans, Binotto replied: "They have been our title sponsor.

"If you look at the ways that we subscribe our team to the next championship, it's not called Scuderia Ferrari Mission Winnow anymore but only Scuderia Ferrari.

"So I think that's quite straightforward maybe as an answer. Still, actually, there are many opportunities on which we may collaborate with them, keeping them as partners.

"We have options on the table at the moment and we are still talking with them.

"Hopefully, they will remain still as a strong partner, but it'll take some more days and some more weeks."

Latest News

GPFans Recap

Red Bull announce Perez replacement as NEW driver signing confirmed - GPFans F1 Recap

3 hours ago

Lewis Hamilton

Hamilton delivers emotional message for 2025 replacement

Yesterday 22:59

Daniel Ricciardo

Ricciardo reveals WEDDING plans following recent engagement

Yesterday 21:55

F1 News & Gossip

F1 team announce NEW driver signing for 2025

Yesterday 20:56

Max Verstappen

Shock early Verstappen RETIREMENT claim issued

Yesterday 20:00

Latest F1 News

Red Bull confirm Perez REPLACEMENT with official team statement

Yesterday 18:50

More news

F1 News 24/7

Races

About GPFans

GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.

We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.

With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.

Follow us on your favorite social media channel

Corporate & Media

Innovatieweg 20C
7007 CD, Doetinchem, Netherlands
+31645516860

CHOOSE YOUR COUNTRY

Ferrari hopeful of retaining main sponsor despite name change

Ferrari hopeful of retaining main sponsor despite name change