Williams

Williams to launch FW43B in 3D augmented reality

Ewan Gale Tuesday 2 March 2021 16:28 Updated: 16:32

Williams to launch FW43B in 3D augmented reality

Williams Racing has announced it will use augmented reality to launch its 2021 Formula 1 challenger on Friday.

Fans will be able to download the ‘Williams Racing AR Launch 2021’ app onto their smartphones in order to have access to the futuristic launch, which will allow the FW43B to be projected as a full-scale, 3D model into their homes.

F1 teams have had to be innovative with their car launches this year due to the ongoing Covid-19 pandemic, with Mercedes hosting a simple launch Q&A from its Brackley factory, whilst Alpine opted for a virtual, green-screen laden reveal.

The launch takes place on Friday [March 5] at 14:00 GMT, with the team hoping the FW43B will propel George Russell and Nicholas Latifi back into the midfield battle after a pointless year for the team in 2020.

Latest News

Japanese Grand Prix

Tsunoda confirms Horner PROMISE that could hinder Verstappen at Red Bull

52 minutes ago

South African Grand Prix

Shock new venue emerges for potential African F1 race

1 hour ago

Adrian Newey

Tsunoda denied Red Bull promotion after 'furious' Newey fallout

2 hours ago

F1 Today

F1 News Today: Hamilton confirms stunning new plans as Horner reflects on 'cruel' decision

3 hours ago

GPFans Recap

Lawson admits Red Bull shock as new F1 team linked with surprise move - F1 Recap

Yesterday 23:42

Lewis Hamilton

New Hamilton merch drops for Japanese GP... but it's not cheap!

Yesterday 22:58

More news

F1 Race Calendar 2025

GP AUSTRALIA 14 - 14 Mar

GP BAHRAIN 11 - 11 Apr

GP SAUDI ARABIA 18 - 18 Apr

GP USA 2 - 2 May

GP ITALY 16 - 16 May

GP MONACO 23 - 23 May

GP SPAIN 30 - 30 May

Complete kalender 2025

F1 News 24/7

Races

About GPFans

GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.

We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.

With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.

Follow us on your favorite social media channel

Corporate & Media

Innovatieweg 20C
7007 CD, Doetinchem, Netherlands
+31645516860

CHOOSE YOUR COUNTRY

Williams to launch FW43B in 3D augmented reality

Williams to launch FW43B in 3D augmented reality