Bernie Ecclestone has joined the fight for Williams' Formula 1 survival and said that losing the team would mark the 'end of an era'.
The former boss of Formula 1 told AFP that he is actively searching for an investor to secure the teams' future.
"Williams would be a great loss, 100%," Ecclestone said. "I am looking around to find people who could and might be involved."
Ecclestone acknowledged the current economic climate could be deterring prospective buyers.
He added: "Owning a team is a very expensive hobby.
"I hope it is not the end of the Williams team. It would be the end of an era but I hope that someone who can afford to run the team properly can be found as it is a terrible thing to lose a team like that.
"It is not thinkable. Dear old Frank had to work so hard to make sure the team competed and that happened and now to see it disappear like that, it's not good. It is a historic team."
"Unfortunately, the current management do not have the same status as Frank has. He could get things done."