Rich Energy interested in Williams partnership

Controversial Formula 1 sponsor Rich Energy is openly courting Williams, the team in need of investment after the loss of title sponsor ROKiT.

Rich Energy had a difficult relationship with the Haas team during a brief partnership in 2019. After a show-piece launch of the black and gold livery, things went quickly and very publicly downhill, reaching a head at the British Grand Prix.

Now, the energy drinks company is seeking a new opportunity within Formula 1.

"This was livery proposed by Williams Racing [sic] 18 months ago," tweeted Rich Energy CEO William Storey. "In my opinion [sic] beyond a 9 figure capital injection, they need a new business [sic] model & new leadership. That way they can build on the heritage [sic], run the team on 1st class lines & enjoy the F1 [sic] renaissance they deserve."

This was livery proposed by @WilliamsRacing 18 months ago. IMO beyond a 9 figure capital injection, they need a new #business model & new leadership.That way they can build on the #heritage, run the team on 1st class lines & enjoy the #F1 renaissance they deserve. #WilliamsRacing pic.twitter.com/qeIWSBEWCE

— William Storey (@richenergyceo) May 30, 2020

The company appear keen to suggest a deal was close to being reached with Williams for the 2019 season. Images shared show a team name of 'Williams Racing Rich Energy' on the sponsorship boards, with logos and branding featuring prominently on the car.

The proposed Rich Energy Williams Racing car at @WilliamsRacing HQ. A great team that with the right management and investment can get back on the podium in @F1 #RichEnergy #British #EnergyDrink #WilliamsF1 #F1 #Motorsport #History #WilliamsRacing pic.twitter.com/8yhe4sHuo3

— Rich Energy HQ (@rich_energy) May 31, 2020

Williams have already promised a revised livery for the 2020 season. With the red of ROKiT and ROK Drinks set to disappear, could a familiar black and gold design reappear?

Before you go...

Vettel forced out of Ferrari by 'enormous criticism' - Hakkinen

Ricciardo still owes "a lot" to Renault

Related

F1 Social

F1 star admits using team principal's office for shocking reason

• April 13, 2025 14:56

Latest F1 News

F1 team issue official statement over Donald Trump tariffs

• April 10, 2025 10:58