Naomi Schiff joins the W Series team as the Diversity and Inclusion Ambassador despite failing to qualify to race for a second season.
Schiff - who is half-Belgian and half-Rwandan, grew up in South Africa and races under the German flag - has shown her commitment to the series by joining the London based staff.
Keen to increase the diversity in motorsport, and specifically, the W Series, Schiff will become a figurehead for not only women in motorsport, but also for drivers of colour.
“W Series has made an incredible difference to my life," said Schiff. "So, although I haven’t qualified to race in the 2020 W Series championship, I’m still committed to pursuing a racing career and I’m more determined than ever to win a place in the 2021 W Series championship.
"In the meantime I’m delighted to be working with the W Series team in London – not only to help spread the word about the unique role that W Series is playing for female drivers worldwide, but also to attract the best drivers to us, whoever and wherever they might be.”
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Series CEO, Catherine Bond-Muir, added, "We’re delighted to welcome Naomi to the W Series team here in London. W Series is committed to equality and Naomi will be helping ensure that women from all communities, including minority groups, are represented as drivers, engineers or mechanics at W Series.
"As one of our original drivers, there’s nobody more passionate or informed to tell our story and we’re excited to be working with her."
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