close global

Welcome to GPFans

CHOOSE YOUR COUNTRY

  • NL
  • GB
  • ES-MX
  • US
  • GB

Are you a F1 Fan? Follow GP Fans

Edition

NL GB ES-MX US
Raikkonen brought beer sponsor from Ferrari to Alfa Romeo

Raikkonen brought beer sponsor from Ferrari to Alfa Romeo

Raikkonen brought beer sponsor from Ferrari to Alfa Romeo

Raikkonen brought beer sponsor from Ferrari to Alfa Romeo

The vice president of Singha beer company has revealed that Kimi Raikkonen initiated a collaboration between the two parties so that they could be represented on his livery as a personal sponsor, and that the sponsorship was recently switched from Ferrari to Alfa Romeo following the Finn’s move.

Until last year, the Thai beer Singha appeared on the Ferrari livery. It was not widely known that it was Raikkonen's personal sponsor.

Giovinazzi benefiting from Raikkonen partnershipRead more

The brand now has a much larger presence on the Alfa Romeo livery.

Voravud Bhirombhakdi, the Singha vice president, told Ilta Sanomat newspaper that he got an email from Raikkonen proposing a collaboration.

"He told me he wanted to do something together. He told us he likes our brand. At first I thought it was a joke," Bhirombhakdi, also a Ferrari importer, said.

"He had a big influence," he said of Raikkonen.

Asked what he expects from the new Raikkonen-Alfa Romeo collaboration, Bhirombhakdi answered: "We see potential.

"We believe in the team and Kimi, otherwise he would not have moved here. We believe the team can develop step by step."

Related

Drive to Survive Season Two launch date revealed
Drive to Survive

Drive to Survive Season Two launch date revealed

  • January 23, 2020 11:21
How F1's drivers have transformed over the 2010s
Formula 1

How F1's drivers have transformed over the 2010s

  • December 28, 2019 11:00

Latest News

Latest F1 News

F1 champion issues health update in emotional statement

  • 23 minutes ago
F1 Today

F1 News Today: Hamilton declares bold challenge as star BRUTALLY heckled by fans

  • 1 hour ago
GPFans Recap

FIA confirm Red Bull inspection as team face $50 MILLION battle - GPFans F1 Recap

  • Yesterday 23:57
F1 News & Gossip

F1 star faced with BRUTAL replacement calls

  • Yesterday 22:58
Latest F1 News

F1 champion in TEARY statement on devastating event

  • Yesterday 21:54
McLaren

McLaren boss delivers verdict over Norris MISTAKES in title battle

  • Yesterday 20:59
More news

F1 Race Calendar 2024

Complete kalender 2024

Related news

More news

F1 Standings

Do Not Sell My Personal Information
Ontdek het op Google Play
x