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Raikkonen brought beer sponsor from Ferrari to Alfa Romeo

Raikkonen brought beer sponsor from Ferrari to Alfa Romeo

Raikkonen brought beer sponsor from Ferrari to Alfa Romeo

Raikkonen brought beer sponsor from Ferrari to Alfa Romeo

The vice president of Singha beer company has revealed that Kimi Raikkonen initiated a collaboration between the two parties so that they could be represented on his livery as a personal sponsor, and that the sponsorship was recently switched from Ferrari to Alfa Romeo following the Finn’s move.

Until last year, the Thai beer Singha appeared on the Ferrari livery. It was not widely known that it was Raikkonen's personal sponsor.

Giovinazzi benefiting from Raikkonen partnershipRead more

The brand now has a much larger presence on the Alfa Romeo livery.

Voravud Bhirombhakdi, the Singha vice president, told Ilta Sanomat newspaper that he got an email from Raikkonen proposing a collaboration.

"He told me he wanted to do something together. He told us he likes our brand. At first I thought it was a joke," Bhirombhakdi, also a Ferrari importer, said.

"He had a big influence," he said of Raikkonen.

Asked what he expects from the new Raikkonen-Alfa Romeo collaboration, Bhirombhakdi answered: "We see potential.

"We believe in the team and Kimi, otherwise he would not have moved here. We believe the team can develop step by step."

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