They've conquered the world of Formula 1, now it's time for Lewis Hamilton and Sebastian Vettel to take down inequality. The return of grid girls at the Monaco Grand Prix is the first step to putting the premier class of motorsport back on an even keel.
"Women are the most beautiful thing in the world," was Hamilton's slightly clumsy, uncle at a wedding take on the whole thing.
Just as he is perhaps the more precise and measured behind the wheel, Vettel also spoke a lot of sense on the matter.
"The whole thing has been blown up, probably unnecessarily. I don't think any of the grid girls in the past were forced to do, I think they enjoyed what they were doing."
Seems reasonable, although Liberty Media's move to clean up the image of F1 until it has a squeaky-clean and family-friendly sheen is also understandable - particularly with the bank balance in mind...