On a weekend in which Formula 1 were forced to say sorry to scores of fans who were let down by the new streaming service, three-time world champion Niki Lauda also received an apology from officials. Lauda was bafflingly referred to as 'Nicki Lauder' in an email to fans.
The error was quickly spotted and covered with black paint before F1 got the hashtag right at the second time of asking.
Of greater concern for Liberty Media, however, will be the failed launch of F1 TV Pro, a streaming service supposed to revolutionise coverage of the sport.
Viewers across the world were left furious as streams failed to work, forcing Liberty into a grovelling refund.