In 2016, Formula One changed ownership from long-time company supremo Bernie Ecclestone to US-based organisation Liberty Media, with the new owners having already put together controversial plans to make changes to the sport, but the proposal to alter the logo may cause the biggest uproar yet.
Many famous names in the sport including Niki Lauda and Lewis Hamilton have discussed the new owners' propositions at length, and most of the feedback has been negative. Liberty's plans for F1 are to split revenue more evenly between the teams as well as implementing drastic engine changes to try and level the playing field, but these decisions have not been popular.
In order to make F1 their own, Liberty's latest idea is to change the famous logo of the sport, according to Sportbox. A report on new changes by the Russian news outlet states that: "It is noted that the logo may change from the Abu Dhabi Grand Prix."
No definitive design has been agreed upon as the replacement for the current logo which is a black 'F' and a red '1' put together to look like the flash of a car going past. However, Liberty have reportedly had three design ideas registered for copyright and new chief executive Chase Carey thinks these changes are vital in order to modernise the sport.
"We do a professional job today but I think too much of what we do is probably not that different than it was ten years ago, whether that's graphics, sound or camera angles," said Carey.
Last week, the three trademarks were registered with the European Union Intellectual Property by Formula One Licensing BV.
"We need to make sure we continue to make sure our product has an innovation and an energy that excites and engages fans."