Mercedes have announced some stunning new plans ahead of the 2025 campaign, as they prepare for their first season without Lewis Hamilton.
The Brackley outfit have a new driver pairing in Kimi Antonelli and George Russell, following Hamilton's departure to Ferrari, where he will attempt to claim a record-breaking eighth title without the help of his former Mercedes team.
Antonelli has stepped into Hamilton's seat, an 18-year-old Italian who is one of four rookies to have been given a full-time seat for the 2025 season.
Russell, meanwhile, has stepped up into a team leader role, having managed to beat Hamilton in the seven-time champion's final season with the team in 2024.
Mercedes are heading into a new eraThe Saudi Arabian Grand Prix will be in Qiddiya in 2027
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Mercedes constructing new history hub
Now, away from the F1 track, Mercedes have announced some new plans, expanding into a Middle Eastern market.
As part of that huge sporting complex coming to the city, Mercedes have announced they will construct a World of Performance centre, which will be open by the early 2030s, celebrating the history of Mercedes-AMG.
The centre will deliver an 'unrivalled selection of immersive, exhilarating, and authentic experiences', according to a Mercedes press release.
F1 team principal Toto Wolff said on the new construction in an official statement: "We are incredibly excited to announce this major new collaboration with Qiddiya Investment Company, formalising a relationship that has been years in the making.
"Formula 1 is a unique sport, and we have been working with world leading experts for several years to ensure that this venue gets fans closer to our team, and the sport as a whole, than ever before.
"Qiddiya City is a cornerstone of the ambitious Vision 2030 plans, and it’s set to become a unique motorsport destination like no other.
"We are proud to play our part in this and look forward to welcoming our local and international fans in the years ahead."