Hamilton's last title triumph came in 2020, but since losing out in heartbreaking fashion to Max Verstappen the following season, has been a long way off the pace of his Red Bull rival.
Despite suffering much frustration on the track, the 105-time race winner has continued to enjoy life away from the F1 spotlight, popping up in music videos and making appearances at the Paris Olympics.
Speaking to GQ, he said: “There's always been a real synergy between fashion and Formula 1
“I started getting a better understanding of everything and discovering my own identity. It was tough coming into the paddock while finding my own style.
"Recently, though, it's been really cool to see other drivers coming out of their shells.
"They've obviously gone to their teams and said, ‘Hey, I want to wear my own stuff into the track,’ and hopefully that's a change that will last forever.”