Former Formula 1 driver David Coulthard has revealed the motivation and difficulties faced by his groundbreaking initiative, More than Equal, which aims to find the first female F1 world champion in the next ten years.
The former driver, who has continued to work with his former team since retiring from the sport in 2008, often still returns to the wheel of various Red Bull machinery in a brand ambassador role, juggling it alongside his broadcasting responsibilities and the initiative he co-founded with entrepreneur and philanthropist Karel Komarek.
More than Equal uses data-driven research and science-led innovation to understand how female-specific factors impact high-level performance in drivers.
The initiative recently partnered with the Manchester Metropolitan University Institute of Sport in the UK to advance their unique research and driver development programme.
In an exclusive interview with GPFans, Coulthard, one of More than Equal's co-founders, opened up on his motivations behind starting the initiative and why partnerships and programmes like it are vital to the future of motorsport.
"My partner Karel Komarek, is like me, absolutely committed to making sure we've got the very best people that are like-minded creating the programmes and I believe we've achieved that in terms of there’s a really great group of talented people that are out there spreading the word, open arms to other organisations to share our scientific study."
The series first ran in 2019 but in 2022, the season faced an untimely end, the last two races of the calendar axed and the series cut short due to financial difficulties. In its time, W Series brought to the fore some of the most influential female figures in modern motor racing history, including Sky F1 presenter Naomi Schiff and Indy NXT racer Jamie Chadwick, who claimed all three W Series titles.
Reflecting on how the W Series laid the foundations for women in motorsport, Coulthard explained: "I was initially involved with W Series which I think did a great deal to move the dial and basically stimulate Formula 1 into doing their own thing."
In 2023, F1 Academy burst onto the scene, a collaboration that saw F1 provide an opportunity for drivers from a range of backgrounds and experiences, partner with an F1 team to enhance their development through a new all-female racing series.
Discussing the premature end of W Series and the arrival of F1 Academy, Coulthard said: "It was a shame obviously for W Series but ultimately commercially they [F1 Academy] can make it work because they've got the teams involved and global partners.
"The legacy of W is that we've got Jamie Chadwick racing in America we've got Alice Powell active on television and coaching with Alpine, Naomi Schiff is now a full-time media face and voice of Formula 1 and the list goes on.
"We’ve achieved the target of making it more public that there is a number of different roles that women can do in the sport."
Coulthard shared his own wish to see more women working in motorsport both on and off the track, stating: "Of course this is very much focused on the driving aspect but I get excited by the fact that I know that it's going to bring in more women to other areas of the sport because it's a tremendous exciting sport and it's a very creative space to be and to live and to work."
"The team at More than Equal, fantastic group of people led by Ali [Donnelly, More than Equal CEO], and collaborations are so important for the sharing of knowledge and our learnings, we will undoubtedly gain from their much longer established research programs and all of it will ultimately lead to making women that are part of that university [Manchester Metropolitan] be aware of the fact that motor racing isn't just a fun thing to do on the weekend, it can be an entire career path.
"Whether it's in media, whether it's in marketing, whether it's in design engineering, catering, driving, rebuilding cars that have been crashed by people like me, it is a complete industry that there’s a space for everybody you know male or female, young or old, if you're good enough there is a space for you."
Coulthard shares personal motivation behind all-female initiative
The former Red Bull racer has had his fair share of emotional barriers to overcome. Sharing his motivation behind why he founded More than Equal, Coulthard revealed: "My stimulus was based on my own sister who was very naturally talented, didn't get the same crack of the whip that I got and I obviously, in her memory, want to make sure that no one else misses out who's got talent.
"Inevitably, like the boys, if you put 20 of them on track there'll be two or three of them that are very good and one that's exceptional and the others are perfectly nice human beings, did a nice job, but this is about finding the exceptional's that will eventually find a way up to Formula 1."
Coulthard's initiative focuses specifically on the early teenage years in female karting, with the aim of their driver programme shaping one young star into the first female world champion within the next ten years.
"The difficult period for boys and girls is that puberty phase when you are in that transition, we see in pre-puberty karting, girls and boys thrashing it out, equal opportunity, equal success and then once you go through that transition… that becomes the challenging years.
"[It goes from] what was a fun thing to do with your family, [and now] is it something that you’re committed to beyond all else, to then have a chance at being successful at the highest level?
"Hopefully what we will be able to do with the programme, not only identifying the talent but helping them through and giving them the belief, giving them the support systems that will give them a fair crack of the whip because they haven’t had a fair crack."
With More than Equal's ten-year goal in mind on their search to make history in finding the first female F1 champion, Coulthard shared what he hopes the next five years will look like for his passion project.
"That’s what I hope the programme accelerates where there are thousands of young men going to karts, tens of thousands probably and one or two of any generation make it to the highest level and if you're lucky every 10 years you get that exceptional performer, they're not all exceptional.
"We are not quite looking for a needle in the haystack but there’s no reason why the lightning hasn’t struck somewhere ten years ago and just about to come on our programme is that Lewis [Hamilton], is that Max [Verstappen].
"We won't know until we know."
How More than Equal plans to combat F1 scepticism
We sidetrack briefly to discuss an unusual partnership that may be worth pursuing - the musical endeavours of Robbie Williams, and how the star's 2002 tune 'Something Beautiful' can play a part in Coulthard's dream... no really.
The former racer recalled the lyrics in an offbeat sidebar whilst still managing to convey his meaningful message.
"To use the Robbie Williams song, there’s a line in one of his songs that goes ‘you can't manufacture a miracle,'" Coulthard quipped.
"We can’t manufacture miracles, what we can do is support talent and hope that they become the highly polished diamond that gives them the chance to have a crack at the world championship."
But Coulthard's mission hasn't all been easygoing, the 13-time grand prix winner admitting to GPFans that he has faced scepticism, sharing the battle often faced in motorsport for female equality and More than Equal's mission.
"There’s always been a slight reluctance I think in the sport generally and certainly maybe some of the teams.
"People tend to like to do their own thing and think that that's their little IP for them but in reality, we all need to be part of this and all need to share as much as we can.
"Let's let them see it and then they’ll believe it."