A Sky Sports presenter was ignored by a Formula 1 star as he tried to catch a quick word ahead of last weekend's United States Grand Prix in an unfortunate encounter.
The awkward moment was spotted by fans across the world, who were quick to share the footage on social media.
Charles Leclerc crossed the line first after producing a flawless performance having raced into a lap-one lead, with team-mate Carlos Sainz finishing close behind at COTA.
Oscar Piastri, George Russell and Sergio Perez also picked up some points, while there were a couple of surprise names to feature in the top 10, including Liam Lawson - making his debut for RB after replacing Daniel Ricciardo.
"Hello, my name's Martin Brundle, Sky, we haven't met, quick chat? Oh well, no I think was the answer to that" concluded Brundle after Colapinto locked eyes with the presenter, yet continued to walk past him.
Brundle was quickly saved from the hilarious snub by frequent race attendee Gordon Ramsay, who Brundle quipped had done more grid walks than he had.
As expected, the presenter saw the funny side as he discussed the interaction on Sky Sports' coverage shortly after.
“Must go and introduce myself to Franco,” he said. “He looked at me like I was trying to mug him or something.
“I think he thought I was trying to steal his umbrella, to be honest. I’ll go and say hello to him.”