Despite being dropped from Red Bull’s sister team, Visa Cash App RB, the Australian driver is set to see his fashion brand take centre stage in the Texas capital, with a pop-up store reportedly planned for the grand prix weekend.
Ricciardo has been responsible for some of the most memorable moments at the United States Grand Prix in recent years, famously riding into the paddock on horseback in 2022.
Circuit of the Americas promoter Bobby Epstein is keen to see the charismatic Aussie return to the paddock, but Ricciardo is 'highly unlikely' to attend.
The racing isn't the only part of the weekend Ricciardo will be missing out on, as F1 paddock photographer Kym Illman reported that the Australian was initially set to be honoured by the city of Austin during this year's US Grand Prix.
However, that ceremony has been delayed by his departure from the grid – and he will be given the ceremonial key to the city on another occasion.
Ricciardo’s popularity in the United States is undeniable, with his playful personality and larger-than-life antics endearing him to American fans.
From his cowboy-themed arrivals to his love of American culture, the former Red Bull and McLaren driver has become a fan favourite at the Circuit of the Americas.
While the uncertainty surrounding his F1 future looms large, the return of Ricciardo’s clothing line to Austin offers a silver lining for his supporters.
The pop-up store will give fans a chance to engage with the Ricciardo brand even if the driver himself is absent from the festivities.
As the F1 paddock gathers in Austin, questions remain over whether Ricciardo will be able to make a full return to the grid next season or whether his future lies elsewhere.
For now, fans can take solace in seeing his fashion line make its own return to the US GP, 'coming back to Austin', even as the driver’s fate remains unclear.
If you are yet to grab your tickets to the 2024 US GP, click here to avoid missing out on all the racing action at the iconic Circuit of the Americas.