F1 fan boom highlighted by INSANE merchandise report

Ewan Gale Thursday 9 March 2023 14:03

F1 fan boom highlighted by INSANE merchandise report

Online retailer Fanatics has revealed F1 merchandise sales 'grew triple digits' in 2022.

The sport has experienced a meteoric rise in recent years, with the success of Netflix docuseries Drive to Survive credited with opening the doors for a new wave of fans to enjoy F1.

Whilst records are being broken around the world for viewership and attendance at grands prix, it seems the popularity increase is visible in merchandise sales.

As per the Sports Business Journal, Fanatics has revealed that people in 128 countries bought F1 merchandise from its online store last year, with total sales revenue jumping 101 per cent in 2022 and, remarkably, 1,084 per cent since 2018.

F1's breakthrough in the United States is reflected by the country seeing the most sales, with the United Kingdom and Australia following behind on the list.

Mexico enjoyed the Sergio Perez effect, with the country recording the biggest percentage jump of any, 305 per cent more sales than in 2021.

There was no data on how teams and drivers fared compared to each other. READ MORE: Red Bull in damning Mercedes assessment

Latest News

F1 Social

Lewis Hamilton duet teased as Ferrari star drops major update on venture away from F1

28 minutes ago

Latest F1 News

Russell REIGNITES Verstappen 'bullying' feud

1 hour ago

Lewis Hamilton

Lewis Hamilton relationship update issued in Wolff MARRIAGE assessment

2 hours ago

Latest F1 News

Aston Martin announce driver change for 2025 season

3 hours ago

F1 Today

F1 News Today: Horner HUMILIATED at London launch as star HIJACKED in awkward interview

Today 15:50

F1 2025

F1 75 HIGHLIGHTS: Watch the best bits from the O2 car launch for FREE

Today 14:55

More news

F1 News 24/7

Races

About GPFans

GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.

We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.

With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.

Follow us on your favorite social media channel

Corporate & Media

Innovatieweg 20C
7007 CD, Doetinchem, Netherlands
+31645516860

CHOOSE YOUR COUNTRY

F1 fan boom highlighted by INSANE merchandise report

F1 fan boom highlighted by INSANE merchandise report