Mercedes are set to announce a mega new sponsorship deal worth around €10 million per year, according to reports.
Following the announcement of seven-time Formula 1 world champion Lewis Hamilton's exit from the team ahead of the 2025 season, Mercedes are beginning somewhat of an overhaul.
Key staff members have followed Hamilton in heading for Ferrari, while the decision over who will partner George Russell from next season still hasn't been made.
On top of this, several sponsorship deals are coming to an end, including the team's merchandise partners Puma and Tommy Hilfiger, with whom Hamilton is a brand ambassador.
Mercedes and Adidas are set to join forcesLewis Hamilton will join Ferrari in 2025