They have pioneered the success of Drive to Survive, a North American expansion and rapid worldwide growth for F1, and may be looking to do the same thing with a two-wheeled sport.
Now, a crossover may be even more likely to happen, with an announcement on Liberty Media's deal to acquire MotoGP expected some time next week.
That's according to the Financial Times, who have also revealed that Qatar Sports Investments - the owners of French football club Paris Saint Germain - were also interested in a deal.
They say that buying MotoGP would give Liberty Media, led by chief executive Greg Maffei, the chance to prove that its success in growing the popularity of F1 was not a one-off.
MotoGP heads to the US next month for the third race of their 2024 season, and it could provide a perfect opportunity for the proposed new owners to make a statement and be present at the Circuit of the Americas.