The Las Vegas Grand Prix celebrations got underway in some style on Thursday night as the 1997 Formula 1 world champion, Jacques Villeneuve, got married in the paddock prior to the weekend of racing.
There is no doubt that regardless of the on-track action, the weekend is set to produce one of the most memorable grands prix the sport has ever seen.
Even if you subscribe to Max Verstpapen's more critical view regarding F1's time in Vegas, there is no denying the hype and build-up around the sport is on a whole new level.
So what better way to capitalise on this excitement than to have a former world champion get married at the race itself.
Well that is exactly what happened in the early hours of Friday, for those in the UK, as Villeneuve tied the knot with his now wife, Giulia.
F1 champion gets married in Vegas
Ahead of the weekend, it was revealed that lovers could 'Race to the Altar' with an exclusive wedding package that enabled fans to get married in the F1 paddock.
But it turns out that spectators were not the only ones keen to take advantage of this, as Chris Medland took to social media to share pictures of Villeneuve officially getting hitched in Vegas.