Williams

Williams hack forces abandonment of AR app launch

Ian Parkes Friday 5 March 2021 14:12 Updated: 14:18

Williams hack forces abandonment of AR app launch

Williams plans to unveil its new car for this season via augmented reality have had to be abandoned.

The team has confirmed that a hack of the system has unfortunately forced them to remove the app, and it will now reveal the FW43B via traditional methods.

A Williams statement read: "Williams Racing planned to reveal its 2021 challenger, the FW43B, via an augmented reality app later today (5th March).

"However, sadly, because the app was hacked prior to launch, this will no longer be possible. We have subsequently removed the app from both the Apple App Store and Android Google Play store.

"We were very much looking forward to sharing this experience with our fans, particularly during this difficult time when being able to bring in-person experiences directly to our fans is sadly not possible.

"We can only apologise that this has not been possible."

It had been hoped the futuristic launch would have allowed fans and media to project a full-scale, 3D model of the car into their homes.

Williams driver George Russell has declared it "a massive shame" as he feels fans would have been in for a treat.

Massive shame. I’ve seen the app and it was going to be an awesome experience for you guys. Whoever did this, seriously not cool. Still buzzing to show you the car later though. See you at 14:00 💙 https://t.co/ZKfE8WwBJU
— George Russell (@GeorgeRussell63) March 5, 2021

Latest News

Las Vegas Grand Prix

The Sphere: All you need to know about the dome dominating F1’s Las Vegas GP

17 minutes ago

Latest F1 News

Norris DISMISSES major championship rival ahead of Las Vegas GP

1 hour ago

Lewis Hamilton

Wolff reveals HUGE Hamilton change ahead of Ferrari switch

2 hours ago

Las Vegas Grand Prix

Controversial Las Vegas Grand Prix set for HUGE changes

3 hours ago

F1 Today

F1 News Today: Hamilton FRUSTRATION revealed as seven-time champion makes last race announcement

3 hours ago

McLaren

Norris admits McLaren future DOUBTS

Today 10:58

More news

F1 Race Calendar 2024

GP AUSTRIA 28 - 30 Jun

George Russell

GP GREAT BRITAIN 5 - 7 Jul

Lewis Hamilton

GP HUNGARY 19 - 21 Jul

Oscar Piastri

GP BELGIUM 26 - 28 Jul

Lewis Hamilton

GP NETHERLANDS 23 - 25 Aug

Lando Norris

GP ITALY 30 Aug - 1 Sep

Charles Leclerc

GP AZERBAIJAN 13 - 15 Sep

Oscar Piastri

GP SINGAPORE 20 - 22 Sep

Lando Norris

GP USA 18 - 20 Oct

Charles Leclerc

GP MEXICO 25 - 27 Oct

GP QATAR 29 Nov - 1 Dec

GP ABU DHABI 6 - 8 Dec

Complete kalender 2024

F1 News 24/7

Races

About GPFans

GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.

We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.

With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.

Follow us on your favorite social media channel

Corporate & Media

Innovatieweg 20C
7007 CD, Doetinchem, Netherlands
+31645516860

CHOOSE YOUR COUNTRY

Williams hack forces abandonment of AR app launch

Williams hack forces abandonment of AR app launch