Lewis Hamilton to open new burger joint

Lewis Hamilton has announced that he and business partners will open a new burger restaurant in London in September.

The eatery, named Neat Burger, will feature a plant-based menu with vegan-friendly recipes, as Hamilton embraces his passion for environmentalism.

Within the past couple of years, the Mercedes driver has embraced a vegan diet, and has now teamed up with Beyond Meat for the new restaurant, which will be located in Princess Street.

“I’m very passionate about being kinder to our world and also really respect Neat Burger’s commitment to more ethical practices and supporting small businesses, so this is something I’m also really proud to support,” he said.

We open September 2nd on Princes Street, London. Then watch out for more restaurants across the UK and world soon. Our burgers taste incredible, provide a healthier high street alternative and will win the hearts of meat eaters, vegans and everybody in between. Give it a go guys.

— Lewis Hamilton (@LewisHamilton) August 29, 2019

“But it is also about the product. As someone who follows a plant-based diet, I believe we need a healthier high street option that tastes amazing but also offers something exciting to those who want to be meat-free every now and again.”

As for the menu, more details will be available closer to the launch, but Neat Burger is set to base it around four main dishes - ‘The Neat,’ ‘The Cheese’, ‘The Chick’n’, and ‘The Hot Dog’.

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