Verstappen lookalike lands Dutch supermarket huge fine

Joas van Wingerden Wednesday 25 April 2018 15:32

Verstappen lookalike lands Dutch supermarket huge fine

A Dutch supermarket has been ordered to pay Max Verstappen €150,000 after running an advert which featured a lookalike (in the loosest possible terms...) of the Formula 1 star. Supermarket Picnic ran an advert of the Verstappen-alike delivering groceries to customers while in Red bull overalls.

Not only was Verstappen's likeness borrowed, but Picnic also showed the imposter walking past a truck of a rival supermarket, Jumbo, who sponsor the three-time grand prix winner.

Article continues under video

It was an attempt at a light-hearted copy of a Jumbo advert which featured the real Verstappen doing the same, but officials did not see the funny side.

Verstappen had initially sought €400,000 in damages, but was awarded less than half - perhaps a reflection of just how bad the lookalike truly was.

Picnic said in a statement: "Our Facebook video was funny and meant only to motivate staff.

"As soon as we heard that Max did not like it, we took the video offline that same day."

You can judge for yourself if the punishment fitted the crime by watching the advert below.

Our personal highlight is the mid-shop pit-stop - a few of F1's teams could learn a thing or two from that...

picnic Max Verstappen video from Jan Jansen on Vimeo.

Latest News

GPFans Recap

Verstappen delivers team-mate admission as star dealt early RETIREMENT - GPFans F1 Recap

3 hours ago

F1 Social

F1 fans poke fun at star-studded affair in Las Vegas GP blunder

Yesterday 22:58

Latest F1 News

Verstappen delivers heartwarming Ricciardo tribute in team-mate admission

Yesterday 21:59

Latest F1 News

Verstappen TAUNTS F1 rival with powerful championship claim

Yesterday 21:11

F1 Today

F1 News Today: Red Bull boss delivers DAMNING statement as FIA announce title twist penalty

Yesterday 20:26

Las Vegas Grand Prix

Hamilton delivers team-mate JIBE as F1 champion lets loose - Five things you may have missed from the Las Vegas GP

Yesterday 19:58

More news

F1 Race Calendar 2024

GP AUSTRIA 28 - 30 Jun

George Russell

GP GREAT BRITAIN 5 - 7 Jul

Lewis Hamilton

GP HUNGARY 19 - 21 Jul

Oscar Piastri

GP BELGIUM 26 - 28 Jul

Lewis Hamilton

GP NETHERLANDS 23 - 25 Aug

Lando Norris

GP ITALY 30 Aug - 1 Sep

Charles Leclerc

GP AZERBAIJAN 13 - 15 Sep

Oscar Piastri

GP SINGAPORE 20 - 22 Sep

Lando Norris

GP USA 18 - 20 Oct

Charles Leclerc

GP MEXICO 25 - 27 Oct

GP QATAR 29 Nov - 1 Dec

GP ABU DHABI 6 - 8 Dec

Complete kalender 2024

F1 News 24/7

Races

About GPFans

GPFans is a multi-platform, multi-language brand dedicated to Formula One coverage. We bring you all the ins and outs of the sport, 24/7, everything from up-to-the-minute news and features to the latest viral stories and clips.

We believe that a new generation of exciting, outspoken drivers will make F1 more popular than ever before, and we want to give our users access to as much of their heroes as possible, on and off the track. From Lewis Hamilton to Max Verstappen, Daniel Ricciardo to Sebastian Vettel, we provide in-depth analysis of every every Grand Prix in the season, from Australia to Abu Dhabi.

With Formula One under the new ownership of Liberty Media, how the sport is being covered is evolving, and GPFans will look to be at the heart of this progression into new media, as one of the fastest-growing sites covering the king of motorsports.

Follow us on your favorite social media channel

Corporate & Media

Innovatieweg 20C
7007 CD, Doetinchem, Netherlands
+31645516860

CHOOSE YOUR COUNTRY